Hawthorne’s excellent words sum up what I love about my work: crafting words in a way that engages, enlightens and inspires. I’m always ready to hear a good story and I believe everyone has a story worth telling. I am fortunate to work with a wide variety of wonderful clients who strive to embody values that are close to my heart, and I feel very privileged to be part of the NSPR team, surrounded as I am by an incredible bunch of talented people.
A long-serving member of the NSPR team, I fell into PR by what first seemed like an accident but now feels like serendipity. My background in marketing and travel allowed me to develop a skill set which has transferred nicely to PR: clear and concise communication, creative problem solving, a flexible attitude and a willingness to look at any issue from various angles. Dedication, creativity and a slightly dark sense of humour are among the other qualities I engage on a regular basis.