At first glance, the requirements of a full-time mum and part-time PR person are poles apart, but I’ve discovered that there are many skills and qualities that apply to both of these seemingly disparate roles.
Clear and concise communication, strong time management, creative problem solving, a flexible approach to the task at hand, a willingness to look at an issue from various angles and a tendency to operate effectively whilst juggling multiple balls in the air: all these are skills I have honed as a mum and put to good use as a communications specialist (or maybe it’s the other way around…?).
My professional relationship with Niki goes back many years, starting with House of Travel’s marketing team, where we worked together for five years. As their Retail Marketing Manager, I was involved in the creation of tactical and brand advertising campaigns, product brochures and House of Travel’s in-house “Inspire” magazine, which at the time grew to be published externally and was available to be purchased by the general public. I also supported Niki in providing media training to a large number of our owner-operators and regional PR for the House of Travel outlets.
I have always respected and admired Niki’s ability and genuine desire to forge strong, lasting relationships with both clients and colleagues, so it was an easy decision to join her team at Niki Schuck PR. She has an amazing knack for identifying people’s strengths and putting them to great use. In my case, those strengths include dedication, creativity, tenacity and the ability to approach any situation calmly and with a sense of humour. I’m also a fanatical grammar Nazi.
What else you should know about Robyn
- My two wonderful kids, Sophia and Toby, challenge and delight me every day
- Born and bred in the beautiful Rangitikei, I still consider myself a country girl at heart
- I love to write, but I love to read even more
- My previous jobs have included travel consultant, shepherd and tutor at a boys’ prep school
- I wish I had more time to play the piano
- I have recently discovered the joys of CrossFit as a way to keep fit and let off steam