We started working with NSPR in 2015. We charged them with the task of building my profile as founder, and as a plant medicine expert in New Zealand. This was an integral part of our wider marketing strategy, to give credibility to our products and tell our many brand stories. Over the past year, NSPR has featured Artemis in nearly all of the publications we initially targeted. As a result of this PR activity, Artemis’ profile has noticeably lifted both in the media and our target market. We enjoy working closely with the NSPR Team. As a company, we benefit from the team’s knowledge and experience, their industry contacts are invaluable. They understand our business goals and do their part well to enable us to achieve them.Sandra ClairFounder of Artemis
ecostore Oral Care
ecostore launched their oral care range in July 2018. The toothpaste is 100% made from plant and mineral based ingredients. A mouthwash made with kanuka oil and magnolia bark extract, and plant plastic toothbrushes complete the range.
NSPR pulled together an extensive PR campaign that spanned across print, radio and digital, as well as collaborating with influencers to spread the word about the oral care range.
Artemis is a traditional plant medicine company founded by medical herbalist and expert Sandra Clair. They are renowned for their range of medicinal teas, lotions and tonics.
NSPR works with Artemis year-round, creating proactive opportunities for both the Artemis brand and Sandra herself, and responding swiftly to reactive opportunities. We also create specific PR campaigns to support targeted health focuses such as detoxing.
SKIN by ecostore
Product launch of ecostore’s Skin by ecostore, the company’s new dermatologically tested premium skincare range inspired by nature and backed by science. NSPR’s job was to raise awareness of the range and educate consumers that the products feature cell regenerating Marine Extract, touted internationally as the next big beauty breakthrough and New Zealand nutrient-rich bioactive ingredients.
Trade and consumer PR achieved through a range of beauty and lifestyle media included an extensive digital campaign with well-known Kiwis Ngahuia Piripi, Zoe Bell and Georgie Curry.
New Year New You! NSPR’s role was to raise Resolution Retreats profile in the market and profile their New Year’s campaign, as New Zealand’s only women’s weight loss, health and wellness retreat. Positioning the programme as an effective and positive solution to achieving one of the most popular New year resolutions – losing weight.
NSPR achieved PR to the target female 40-60 year old audience by sharing insights and educating people that Resolution Retreats offer real-life solutions providing the tools, coaching and comprehensive support required to achieve sustained and long term weight loss.