Fashbae
NSPR launched Fashbae, a new fashion buying and selling e-platform in the market. Positioning it as a one stop shop for all fashion related items, for all genders and all age groups.
Through proactive PR, NSPR was able to raise awareness of Fashbae and its founder Bridget Thackwray, as an up and comer to keep an eye on while gaining exposure for the site across a number of radio, print and online media, that targeted a the key demographics that were important to Fashbae.